Search engine optimization (SEO) is essential for driving organic traffic to your website. However, it's a complex and ever-changing field, which can be overwhelming for beginners. In this post, we'll provide some easy tips for implementing on-page SEO on your website.
1. Optimize your title tags and meta descriptions
Title tags and meta descriptions are the snippets of text that appear in search results. Make sure your title tags accurately describe the content of your page and include your target keyword. Keep your title tag under 60 characters to avoid getting cut off in search results. Similarly, your meta description should accurately summarize your page's content and encourage users to click through to your website. Below is a listing example from a past client of ours. The title tag is highlighted with a green rectangle, and the meta description has a blue rectangle.
2. Use header tags to structure your content
Header tags (H1, H2, H3, etc.) are used to structure your content and make it easier to read. Use one H1 tag per page to indicate the main topic of the page. Use H2 and H3 tags to break up your content into sections and sub-sections. Be sure to include your target keywords in your header tags where appropriate.
3. Optimize your images
Images can enhance your content and make it more engaging, but they can also slow down your website if they're not optimized. Make sure your images are compressed, mobile-friendly, and have descriptive filenames. Use alt tags to describe your images to search engines and include your target keywords where appropriate. Our past client E'Girl Boutique wasn't yet ranking on page 1 of Google Search results at the beginning of their SEO journey, but they were ranking on page 1 of Google image results. Why? Because we made sure to include the target keyword in the file name and alt text of the image.
4. Include internal links
Internal links are links from one page on your website to another page on your website. They help search engines understand the structure of your website and can help users navigate to related content. Include internal links where appropriate, but don't overdo it - only link to relevant content.
5. Have a blog for SEO content
A blog is a wonderful way to regularly publish fresh content that's optimized for search engines. By targeting long-tail keywords, you can attract more organic traffic to your website. Additionally, having a blog can help you establish your website as an authority in your industry. Be sure to share your blog content on social media and other channels to reach a wider audience.
6. Repurpose blog content for other channels
Once you've published a blog post, you'll want to get the maximum use out of it. Repurpose your blog content for social media posts, email marketing, and video marketing. For example, we could make 6 Instagram posts out of this blog post to reflect the 6 tips we're sharing. This can help you attract more traffic to your website.
To wrap things up, on-page SEO is essential for driving organic traffic to your website. By optimizing your title tags and meta descriptions, using header tags to structure your content, optimizing your images, including internal links, having a blog for SEO content, and repurposing your blog content for other channels, you can improve your website's search engine rankings and attract more traffic to your website. Remember that SEO is an ongoing process - you should regularly review and update your on-page SEO to stay ahead of the competition and continue rising up the ranks just like our client below.
If you're in need of on-page SEO assistance, we'd love to help! Contact us for a consultation.
Google's Search Engine Optimization (SEO) Starter Guide: https://developers.google.com/search/docs/beginner/seo-starter-guide
Moz's Beginner's Guide to SEO: https://moz.com/beginners-guide-to-seo
Ahrefs' On-Page SEO: The Anatomy of a Perfectly Optimized Page: https://ahrefs.com/blog/on-page-seo/
Backlinko's 17 SEO Myths to Leave Behind in 2021: https://backlinko.com/seo-myths
Neil Patel's The Ultimate Guide to Blogging for SEO: https://neilpatel.com/blog/blogging-for-seo/